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Will User Behavior Finally Change Regarding Telemedicine

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In the wake of the COVID-19 outbreak, policymakers are turning towards telemedicine as a critical part of ensuring that folks have access to healthcare while reducing the danger of COVID-19 transmission.

The sudden onset of COVID-19 has brought healthcare infrastructure within the limelight. The hospitals are unable to satisfy the ever-increasing demand for consultations. OPDs and non-COVID related treatment has taken the backseat.

The gaping hole within the availability of doctors for a medical consultation physically is now being fulfilled by telemedicine. Telemedicine technology was earlier scarcely used but now it inherits the spotlight after the lockdown announcement.

In the wake of the COVID-19 outbreak, policymakers are turning towards telemedicine as a critical part of ensuring that folks have access to healthcare while reducing the danger of COVID-19 transmission.

The Corona crisis has proved to be a challenge also as a chance for the healthcare industry. thanks to the upper risk of contracting Coronavirus in hospitals and clinics alongside the restricted movement thanks to lockdown and quarantines, many of us are preferring online doctor consultations and residential delivery of medicines for correct healthcare.

It allows the advantages of face-to-face consultation and 0 chances of transmission of the virus. myUpchar is one such healthcare startup that's offering teleconsultation services to assist people to get quality consultations reception.

A significant challenge to the adoption of telemedicine has been the shortage of trust which exists thanks to limited exposure to online services also as a lack of willingness of doctors to conduct online consultation.

It didn’t help that several medical councils also banned such activity by doctors. This was finished reasons of ethics but under the hood, reasons were more economical in nature. within the pre-COVID era, people expected to go to the doctor and buy the diagnosis performed. Also, the tier-II and -III population generally believed in physical checkup quite a virtual one.

However, thanks to COVID, people are relying more and more on online consultations. The telemedicine platforms have seen a 3x-4x increase in demand across the industry. At myUpchar, we believe that the critical step within the customer experience journey is that the free trial.

To garner customers’ buy-in, the customer must experience the service first hand for themselves. And supporting the very fact that telemedicine addresses customer needs of quality and ease at affordable prices during a far better way than its substitutes, it can forever alter the customer behaviour in favour of telemedicine.

Currently, the bottom reality of the healthcare system in India is that we've several inferior quality clinics and quacks operating in every nook and corner. the shortage of trained staff or required provisions in these health facilities can put the patient in danger. These practices are more common in tier-II and -III cities.

On the opposite hand, online consultations add a really structured manner. the web players are working through standardized prescription writing, treatment algorithms, etc. The standardization being brought into practice by these online platforms will eventually build a robust pillar within the healthcare sector.

A step within the direction of progress for telemedicine would be support for diagnostic tools. The introduction of integrated hardware to perform diagnosis from home would go an extended way within the development of telemedicine in India.

the sole gap that is still in telemedicine is that the integrated hardware diagnostic devices which will allow the patients to diagnose ailments reception with doctor’s online assistance. the necessity to go to hospitals and clinics would fall drastically with the utilization of integrated diagnostic devices.

The issuance of telemedicine guidelines has been the much-needed nudge from the government. during a matter of a couple of months, the Indian healthcare ecosystem has moved ahead by 10 years. The Corona pandemic has brought the chance to revamp and adopt the digital process and automation in healthcare. it'll usher in the transparency, accessibility, and accountability which a patient needs.

Currently, people’s willingness to buy online services is considerably low compared to offline services. Since the doctors realize this behaviour, they like offline consultations and drive people to their hospital or clinic for checkups.

The Corona crisis has turned the tide in favour of online consultations. the sole thing that is still to be addressed is that folks got to realize that they buy the doctor’s time, be it online or offline, and telemedicine provides them with another advantage of ease.

The hospitals are full of COVID-19 patients and other people are scared of visiting hospitals for the fear of getting infected. As people are turning towards online platforms, the doctors have also shifted their attention. because the users realize that 85-90 per cent of the cases don't require physical attention they’ll move to telemedicine permanently.

we will expect platforms like myUpchar offering telemedicine services to flourish as there'll be increased demand which may be fulfilled by working with the medical profession, ensuring their economic interests also are taken care of.
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